top of page
  • Writer's picturePaula Borges

Technology and Political Campaigns

One aspect that technology affects in American politics is political campaigns. According to the book “Millennial Makeover: MySpace, Youtube, and the Future of American Politics” by Morley Winograd, throughout the years society relies more on social media when selecting a candidate. Winograd's argument is that social media campaigns were crucial to Obama's nomination during the 2008 elections.


The video below, by CBS News, demonstrates the impact of social media on political campaigns:


More recent, the video below of the Ted Talk with Victoria Bonney in 2018, demonstrates the positive and negative impacts of social media campaigns. Bonney also discusses how social media allows politicians to communicate directly with their voters:




The figure below demonstrates social media usage in 2019.


The following graph demonstrates social media usage during the 2016 presidential elections



Donald Trump ultimately won the 2016 elections, which demonstrates the impact of social media during political campaigns.


bottom of page